Lessons From My first 50 Instagram Followers
I’m not what you’d consider an early adopter when it comes to social media. In fact I jumped on Instagram for the first time earlier this year. The very first Insta post I read was Rachel Hollis announcing she had just hit 1.7 MILLION ‘social friends.’ Being a bit late to the Insta party, even knowing nothing about the social media platform, I knew it was a big deal.. Having been at this Insta game now for a couple months, I realize what a really big deal any type of followership growth is when you’re competing with over 100 million photos and videos shared on Instagram per day!
3 Ways to Double Your Insta Following
- Create your BIO about your tribe
- Identify HASHTAGS in your niche, and use them religiously
- ACTIVELY ENGAGE with your desired tribe to gain followers
Hate to break it to you, but your target audience only cares about what they will personally get out of following you.. Therefore, your Insta Bio needs to be about your tribe, NOT about you!
You only get 150 characters in your bio, so get super clear on WHO your audience is and WHAT you are selling them.
It took me trial and error, and I’ll keep tweaking my offering based on what resonates most with my followers, but I’m pleased with my current profile. It achieves 3 goals (1) Identifies my offerings – high performance coach and speaker, (2) Paints a picture of what is important to me – my family and living a life of passion, purpose, and possibility, and (3) Provides option to learn more via linking to my website.
Hashtags are damn important because they categorize like information, which helps you cut through the digital noise (remember, 100M+ posts to Insta EVERY SINGLE DAY) to reach your target audience and make it easier for others to find your information.
Hashtags can be added to the caption or comments of your post.. I find adding hashtags to the caption can dilute the message I’m writing, so prefer adding hashtags as a separate comment to my post.
You can use up to 30 hashtags in a post. Some ‘experts’ say using all 30 looks spammy, other ‘experts’ say using all 30 maximizes coverage. I say, use the number that feels right to you but whether using 3 or 30 hashtags make each one count by making them relevant to your audience and subject matter. When you find ones that work, keep using them!
Engagement feeds engagement is the name of the game here. Engagement, including likes and comments, is one of the metrics Instagram uses to determine where your content shows up in your followers’ feeds. Lead by example to build an engaged community.
Start by engaging with your current audience.. Ask them questions in your post to respond to in your comments.. Whether you get three comments per post or 300, take the time to reply and you’ll have a much easier time getting Instagram engagement.
Make it a daily habit to engage with accounts in your niche.. You can find them by checking out Instagram’s recommendations of content you might like or searching on hashtags in your niche. Keep in mind, quality of the engagement is as important as the quantity of engagement, which is why you should invest your time selecting specific accounts to engage with.